CASE STUDY
A family-owned rug business carries more than products; it carries generations of craftsmanship and cultural heritage. Babaco & Sons Rugs has been serving Ottawa since 2005, offering handcrafted Afghan, Chobi, Gabbeh, and traditional wool rugs. The project focused on presenting this heritage through an organized online catalogue where customers can explore different rug collections, examine individual products, and connect with the store.
Babaco & Sons Rugs offers a diverse inventory of handmade and machine-made rugs, each with distinct patterns, sizes, materials, and craftsmanship. Presenting this variety online required a clear product structure that would help customers navigate the collections without losing the individual character of each rug. The website also needed to communicate the family’s history and accommodate the business’s additional rug-washing service.
The website brings the business’s product collections, family background, and retail information together in a structured online experience.
A dedicated digital catalogue that gives Babaco & Sons Rugs a central place to present its collections and business identity. Customers can explore different rug styles, review product specifications, browse available sizes, and access store information. The website also brings attention to the company’s rug-washing service, connecting its traditional retail business with its additional services.
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The store offers handmade and machine-made rugs, including Afghan, Chobi, Gabbeh, Kazak, Ghazni, and Khal Mohammadi styles.
Yes. The business provides professional rug washing using traditional cleaning methods, including full immersion washing, mild cleaning soap, and air drying.
Building an online presence for a retail business starts with understanding its products, customers, and the way people shop. We bring these elements together to create clear, engaging digital experiences that help businesses present their collections and connect with customers.
